Striking that rare balance of familial and formal, and pairing elegance with approachability, the Jordan Winery website exemplifies the luxury that’s made California wine famous and the Jordan brand world renowned. Through flash image galleries that play out like family photo albums, fluid navigation and elegant typography, Jordan’s heritage of quality and consistency emerges.
Despite its renown as one of the best wineries in California, Jordan Vineyard & Winery still has the feel of a family affair. Which may explain why the flash photo galleries play such a central role throughout the website design, from the extensible rotation of imagery on the home page to the scrolling and expanding galleries within.
As with most elegantly crafted wine websites, this one looks simpler than it is, right down to the rare instance of “add to cart” within the site shop page itself.