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Launch

Continuum Estate: A Grand Wine Brand Tradition Continues

Results

Site Traffic: + 43%

Page Views: + 45%

Congratulations to the entire FINE team! We are delighted with the process and most importantly the result. Many thanks! Tim Mondavi

Continuum Estate was founded by members of winery royalty in 2005, when one member of the Mondavi family established it with the goal of producing a single, elegant estate wine. Reflecting that clear focus, a brand emerges in clear dramatic fashion as soon as you arrive on this website.

FINE designed the website using the gorgeous “Light of the Vine” painting (created by Chiara Mondavi, and which also graces the Continuum labels) as inspiration.

Inspired by the name, the site operates on a continuum, navigable as a continuous linear reel, in one of the more overt examples of how function and interaction can have as much brand impact as words and imagery.