Clicky

Symantec "Always On": Branding The Security Behind The Security

FINE worked closely with us to maintain clarity and quality throughout the process and we're very happy with the product. Don Frischmann, Worldwide Marketing Director, Symantec Corporation

The world’s largest security software company pushed their success to the enterprise level, with a custom version of their product modified specifically for the massive Internet Service Provider (ISP) market.

With Symantec technology, ISPs could provide solid security as a continuous facet of their offering directly to their customers, along with the peace of mind (and brand loyalty) that comes with it.

For this initiative, FINE provided comprehensive content strategy, design, content development, photography, package design, online media promotional campaign and identity development for the proprietary Secure Stream technology that served as the backbone of the ISP product.

The program launched simultaneously around the world, and met its total targeted sales goals within 8 weeks.