Norton by Symantec has long been the leader is software to protect your computer against viruses, and all manner of threats. With their NortonLive brand, they expand that perception, helping consumers deal with a range of technical issues to help keep their machine running smoothly.
For this brand departure, they needed a new destination. The NortonLive website is an inviting call to action, focused on making sure consumers feel their problems will be dealt with in a friendly and capable manner. A step-by-step process, including a problem “decision tree”, makes it easy. And a library of do-it-yourself “How To” articles demonstrates that Norton wants you to solve your problem, even if you’re not paying them to do it.
Along with the core website, a campaign with video advertising, email, and other supporting elements helped raise awareness of Norton’s expanding role in keeping consumers up, running, and connected.