A trip to Belize or Guatemala is a leap of faith. That’s why this suite of three Francis Ford Coppola Resorts websites aim to take you there before you arrive.
Word of mouth is essential, but so is a totally immersing website that makes you feel the full romance of the location. This site uses analog materials centered around a web representation of Coppola’s desk and scrapbooks from his visits to these resort locations to bring prospective guests into the experience and to build confidence in booking.
Taken individually or as a whole, the suite represents a good example of the level of experiential site required to engage and entice customers to invest significant time and money in a vacation to a remote destination. It shows how different a brand-forward Web site can be from the mold of a typical hotel site. And it took the resort from 60% occupancy to 98% in just a few months.