With 8 offices across the United States, Flad Architects is a small firm that thinks big. Their stated purpose is to “create environments that enhance human potential.”
They engaged FINE to help them expand from their boutique roots and establish themselves with niche clients whose places of work, learning, and healing could best benefit from their philosophy and proven skills. And to get some help cutting through the noise of their competitive market.
The resulting online strategy brings forward the key thought leaders to personally express their unique vision, experience, and commitment as only punchy headlines and up-close video can do. The site’s clean and fresh design provides a slick and easy-to-navigate experience for visitors. And a comprehensive content delivery system was developed to allow the Flad team to easily manage the site, keeping it current and relevant where many of their larger competitors stagnate.
To aid the sales process, a custom private tour feature allows salespeople to quickly create a private area for customers to review a select set of case studies, commentary, and files.
The Insights section becomes a repository for their thought leadership and demonstrated passion for idealized spaces for enhancing human potential.