Recycled products can be more than just ‘do good,’ they can be gorgeous.
People are drawn to Vetrazzo because of its beauty – each piece is literally unique, a work of art. But Vetrazzo owners also feel good about their choice because 100% of the glass used is recycled.
Core elements of the overall brand strategy developed with FINE are aimed at both the architecture/interior design community and homeowners. It includes the distinctive Vetrazzo mark – a type treatment that echoes the appearance of the recycled surfaces – along with a website that creates an art gallery-like venue for the narrative behind their products.