The online brand re-invention of highly-regarded Ste. Michelle Wine Estates hit full stride with the launch of the Chateau Ste. Michelle website.
Dramatic images of one of the Pacific Northwest’s best and most renowned wineries, including the resident family of peacocks, combines with a host of features like:
- A retailer locator that uses geo-located coordinates to determine your distance from the nearest bottle of Riesling
- A new section that does justice to Chateau Ste. Michelle’s renowned summer concert series
- A centralized events calendar for the winery
- An interactive website map of the state of Washington and their vineyards
- A tool to search for reviews of your favorite wine
- A browser for the biggest portfolio of wines we’ve had on any of our sites to date
And, as with all SMWE brands, it sits atop a robust content management system that seamlessly manages multiple winery websites under one brand roof.