What could be better than having FINE in your pocket?
Paul Hobbs Winery
Paul Hobbs is one of the first California winemakers to focus on single-vineyard wines. As one of the rare winegrower/winemakers, his integrated vision of unfiltered, unfined wines creates exciting, structured wines rooted in classic old world techniques yet distinctly Californian in expression. That attention is on display on the new Paul Hobbs "website(Paul Hobbs Website)":http://www.paulhobbswinery.com and "mobile site(Paul Hobbs Winery Mobile Site)":http://www.paulhobbswinery.com/mobile experiences.
Auberge du Soleil
Auberge du Soleil has become one of the select handful of iconic wine and hospitality brands to embody the signature Napa style of informal elegance, and approachable luxury. And in a signal of the Auberge’s digital evolution, their mobile site enables guests and potential guests to view key information on the hotel and bistro via a web-enabled smart phone in an idealized mobile-friendly format.
Anchor Brewing
Those who know them may know only of their signature brand, Anchor Steam. But Anchor Brewing is a brewcraft icon and innovator on many fronts, with legions of loyal fans. They started in San Francisco 115 years ago. And since then, they’ve inspired what is now known as the craft brewing industry. Their web and digital environment goes a long way to giving an esteemed company the credit it deserves. FINE also handles all social media channels.
Ste Michelle Wine Estates Multi-Brand Platform
The Ste Michelle Wine Estates multi-brand platform sets a new industry standard for how a diversified wine group can create a comprehensive digital ecosystem. At the heart of the system is a content management and database application that permits ALL of the ensuing brand sites (web, mobile, and trade) to be driven from a central admin area in a user interface so simple that a novice marketing resource can manage it. Ste. Michelle Wine Estates is the Northwest’s oldest and most acclaimed producer of premium wines, and is among the Top 10 U.S. wine companies. The company’s portfolio includes Chateau Ste. Michelle, Columbia Crest, Red Diamond, Domaine Ste. Michelle, Snoqualmie, Northstar, Col Solare, and Spring Valley Vineyard in Washington; Erath in Oregon; and Stag’s Leap Wine Cellars, Conn Creek, and Villa Mt. Eden in Napa. All are now FINE sites.
Iron Man 2 Promotion
Norton partnered with Marvel's Iron Man 2 franchise, which featured a cybercrime villain named Whiplash, to award instant and grand prizes through an online game. Included was a new view on the movie trailer, edited by FINE using actual movie footage, that draws the parallel between Norton and Iron Man's similar roles in fighting cybercrime. The site extends into an interactive instant-win engine, with an entire experience managed through a secure database to drive the ruleset and pick winners, amassing tens of thousands of entries without ever missing a beat.
T.Y. Lin International Group Website
T.Y. Lin International Group’s projects are big. Really big. Like bridges, airports, and highways big. And the size of the projects is not measured just in simple scale, but of influence on the world’s infrastructure. They are one of the world’s pre-eminent engineering services firms. Their site is the first time their expanded company has been unified behind their one vision promise in one all-encompassing space. It’s a perfect example of how creating a company website is so often an act of defining the company itself.
Emergence Capital
Emergence Capital Partners backs companies offering what they call tech-enabled services, a market rooted in the burgeoning world of SAAS or "cloud"-based technologies. Their portfolio includes industry luminaries like Salesforce.com, Bill.com, YouSendIt, Ask Jeeves, Lithium, Yammer, Genius.com, and more. The Emergence site immediately throws viewers an elemental twist. Instead of the air and cloud imagery you might expect to see floating on the home page, visitors are greeted by splashing water. The intent is to capture the spontaneous, fleeting nature of their work. Opportunities in this field come from recognizing a black swan or capitalizing on a perfect storm and turning a ripple effect into a full-scale wave. The home page also establishes the whole brand story with graphical navigation boxes that tout their record of success, firm wide commitment, focused expertise, and awareness of what's happening now. These touts are backed by a visual portfolio section and bios area, technology-enabled services primer, and integrated blogging engine/area. The firm's approach is backed by a credo they call "Unanimous Enthusiasm" - that is, they don't back companies merely by majority; they get behind them 100% or not at all. Their singular focus and their unified approach are all on full display on their website, from the first glance through the final word.
Chateau Ste Michelle Winery
The Chateau Ste. Michelle site gives you a highly action-oriented version of its full online version, with calendars, concerts, tours, directions, and all those things you need when you're en route. Of course, it also manages to squeeze in a few choice images and some latest, to give you the sense that even if you're on your way, you're somehow already there.
Chateau Montelena
Famous the world over as the wine that won the Paris taste test and put Napa Valley on the map, Chateau Montelena's mobile site features all the things that keep their brand fans in a continuous state of Bottle Shock: events, current releases, contact info, all available in an easy-to-read, easy-to-navigate, on-the-phone, on-the-go format. So should you find yourself at a wine tasting, you can read about the very wines you’re drinking right on the spot. Whether that spot is Paris or your dining room.
