The Zed 451 restaurant concept is an immersive dining experience like no other. Borrowing bits from a global selection of dining approaches, with a special focus on the great steak houses of South America, Zed 451 brings it all together in lushly-appointed restaurants in Chicago and Boca Raton.
Beginning with a refresh of their identity, we created their initial print ad campaign, website, and other supporting details like gift cards. The elements carried a signature black and vibrant color palette, and headlines about their revolutionary approach to the restaurant experience:
- Menus belong in museums with the rest of the ancient documents.
- Food should not be ordered; it should come willingly.
- Drinks should not be hard or soft. They should be just right.
- All the world’s a stage. That goes double for our dining room.
Their flash-based website reflects the dynamic and rich experience in their restaurants. It is the third in a series of rebrands and site launches for the Tavistock Restaurants group which also includes signature brands California Cafe and Napa Valley Grille.