Thomson Safari is the preeminent safari company in Tanzania, delivering epic safari adventure experiences that are somehow small enough to make each traveler feel pampered.
After 25 years with an exclusive focus on Tanzania, Thomson Staff are not merely experts; they’re true locals. They have a real commitment to Tanzania and its people, and pioneered the concept of responsible, low-impact tourism.
They came to FINE with the desire to re-craft their entire brand in the digital world. Their online experience had become staid and out of touch with contemporary standards – it was not aligned with the reality of their product, or the expression of their brand they hoped to maintain.
The selling of a luxury safari is driven by confidence – only through a carefully managed online experience will customers feel comfortable converting on such a large investment of time, money, and (perhaps most importantly) expectations.
We re-envisioned the Thomson Safari brand online and brought a grand virtual experience to the online environment. Rich media and interactive tools allow for an in-depth exploration of the amazing opportunities offered. A powerful content delivery system powers the site and, integrated with legacy business systems, makes it so easy to maintain that few can do the work of many.
Most of all, the site’s effectiveness is driven by the ability to give consumers confidence that Thomson can be entrusted to deliver the ideal safari experience.