Clicky

back next project

Providian Financial: What's Behind A Successful Company 3 Years Running?

FINE made a true investment in our [annual report] project from start to finish. They were more than just a business partner, they were our strongest allies and our friends throughout the process. They approached what we considered a challenging project with grace and ease and delivered on everything they promised. And more. Laurel Munson, Director of Corporate Communications, Providian Financial Corp

For it’s 2002-2004 annuals, Providian Financial wanted to make sure its customers made the connection to the people behind the brand, while distancing itself from the image of the cold banking institution.

The approach keeps a consistent brand front, the reassuring simplicity of Providian blue, and detailed reporting on the results they drove. But it also opens investors up to the human face the brand shows it’s customers, making the company seem like a good investment of both money and spirit.