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Launch

Norton Performance Challenge: Norton Challenges The Security Software World To a Digital Face-Off

This is one of the most heavily-used marketing tools in the history of our company. Client

At a time when its feature-loaded software was getting an unfair rap for bogging down systems, Norton wanted an online tool to prove the critics wrong.

The Norton Performance Challenge is driven by data validated by third party services. The engine that drives the challenge calculates scan, load, and other performance metrics (now it also features protection metrics as well) and measures how well each does against competitors and industry average.

The interactive flash introduction and user interface clearly demonstrate Norton’s technology superiority. It’s why Norton leads their category. And it’s why the Performance Challenge has been translated into 17 languages for use around the world, as well as deploying on Amazon and BUY.com to support onlined retailers.