With a highly visual-oriented social networking front-end, Minglefish allows you to post little guppies of content and share with other fishies you know. Interact with these tidbits, shuffle and sort, skin and view them, even trade with others.
The user friendly Minglefish identity and name brand started the fun. Myriad UI skins played it out. And to promote the beta launch of the service, we evoked the familiar image of the prize goldfish you might win at the state fair. An invitation to your own Minglefish account was printed on the signature fish-shaped card and delivered aswim in a translucent bag.