If you’re not in the wine and spirits trade, you may not know Kobrand. But you’ve certainly heard of many of their brands. They import and market a distinguished portfolio of hand-selected brands representing virtually every major region of both the New World and Old. They combine American wineries like Cakebread Cellars with European masters like Champagne Taittinger and Maison Louis Jadot, and a spirits portfolio that includes the Appleton Jamaican rum alongside fine Cognacs, Armagnacs and other premium spirits.
The Kobrand story is a decades-long tale of appreciation for tradition and quality. Their new website pulls together this venerable brand story, and displays Kobrand’s offerings, as never before. It serves, first and foremost, as a glimpse at the brand’s overall quality promise – a polished and sophisticated framework for marketing remarkable consumer brands.
Behind the scenes, the site serves as a robust portal through which all their supporting marketing content and data is managed. Simple customized workflows to streamline business processes. Open data platform makes content available to any point on the web (including mobile, Facebook, etc) through simple integration with the system.
For channel sales, the portal provides a massive searchable database of all Kobrand labels, with deep information on each. Microsites for each brand within the site rival standalone consumer websites for content and design. Assets, imagery and downloadable information can be searched and retrieved through a powerful yet simple search interface. Products can even be assembled and priced in customized sales “kits” for pitches to distributors and on-premise accounts.
A groundbreaking searchable press review engine allows you to filter through a robust review database using just about any criteria. These can be printed beautifully, and designated administrators can pull spreadsheets of data for internal reporting.
A rich bank of industry education is complemented with video and photo libraries. This section is a condensed education on the wine industry, complete with integrated YouTube video content, and Wine Education Tests to make sure you’ve been paying attention.
A mobile website makes the Kobrand site and tools available on smart phones. Facts and press are available to the trade on the go for quick reference, or to support sales meeting discussions on the fly.
For suppliers (wineries), the entire wealth of data can be made available via simple integrations to consumer websites. Kobrand can manage marketing information and review and assets. Those consumer websites can serve up the data without lifting a finger or pushing a pixel.
In sum, the Kobrand website sets a new standard for the wine and spirits industry, and sets the stage for the ongoing success of its venerable brands.