Fashion icon Kevork’s Guilty Brotherhood quickly established itself as an industry bad boy, pushing boundaries with edgy, street-inspired styles for the glamorous runways of Paris and New York.
To represent this sensibility online required a tenuous pairing of drama and practicality – fashion may appear to be all glamour, but it’s the behind-the-scenes hard work and relationship building that often sew success.
This project created the Guilty Brotherhood brand online, including a new graphic and user experience standard and their first forays into social media.
The core website features dramatically-sized imagery that scales to the users need, easy access to each seasons ‘look book,’ and a series of unexpected surprises for the user to discover.
Most of all, it deliveries the furtive glimpses and jagged styling that convince viewers “Guilty Is The New Black.”