Guilty Brotherhood: A Fashion Icon Is Branded Guilty Until Proven Innocent


IAVA: Award of Excellence

W3 Awards: Fashion Category

CommArts Webpick of the Day: Best in Show

I am so happy about the new website. You all did a great job, and I am proud now to tell to everybody to go and check Guilty Brotherhood online. You found the right way to express the vision of our brand, which was very difficult. Kevork Kiledjian, Founder, Guilty Brotherhood

Fashion icon Kevork’s Guilty Brotherhood quickly established itself as an industry bad boy, pushing boundaries with edgy, street-inspired styles for the glamorous runways of Paris and New York.

To represent this sensibility online required a tenuous pairing of drama and practicality – fashion may appear to be all glamour, but it’s the behind-the-scenes hard work and relationship building that often sew success.

This project created the Guilty Brotherhood brand online, including a new graphic and user experience standard and their first forays into social media.

The core website features dramatically-sized imagery that scales to the users need, easy access to each seasons ‘look book,’ and a series of unexpected surprises for the user to discover.

Most of all, it deliveries the furtive glimpses and jagged styling that convince viewers “Guilty Is The New Black.”