The Francis Ford Coppola Presents website marks the first true attempt to bring the varied wine, food, publishing, and travel brands of the famed director together under one umbrella brand.
At the heart of the project is the question of what ties all these businesses together? The website answers that by creating a rotation of both dramatic and cinematic images of the good life, of the Coppola products “on set.”
The navigation between this site and its constituent brand sites is handled via a smooth Flash menu that emerges upon interaction and then slips back to allow the imagery to take over again. In this way, the site establishes the master brand, while allowing easy access and a launch point to the many sub-brands that it supports.