Costanoa is not your typical resort. With a range of accommodations from campgrounds through suites, the challenge is giving new guests confidence in the experience, and their options, without spending an hour on the phone with reservations.
An interactive map feature that shows accommodations options, the easily-updated homepage feature helps highlight seasonal events and specials, while a calendaring function helps guests plan their trip. And sharp gift certificate functionality helps pass it on.
To drive demand, an easily-modified matching digital newsletter and email template were designed and developed.
A new print system designed for efficient printing costs and consistent messaging complemented the site. The modular approach across all print needs became a single Lego-like system that allowed for tailoring the deliverable to customers and sales needs, including important wedding and corporate event support, while avoiding the need to reprint the entire pieces each time amenities or rates changed.
After enjoying a dramatic increase in bookings immediately upon launch, the site and related materials remain in much their original state years later.