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Blanc and Otus: Branding The Business of Next Big Things

The staff loves the brochure. Thanks to all those involved in the design and writing of these materials. Great work. Craig Parks, Executive Vice President, Blanc & Otus

This technology division of global PR power Hill & Knowlton separated themselves from the Silicon Valley pack with a new identity that reflects its groundbreaking history.

With their people as an imagery focal point, the re-brand played out across print, web, and identity to re-focus attention on their big wins in promoting disruptive technology. A print ad campaign tied it together, solidifying their image as leaders in high tech communications for start-ups, high-growth, and global 2000 companies.