Big Daylight was formed by veteran SEO, PPC, and Analytics gurus dedicated to the idea that digital marketing need not be shrouded in mystery, snake oil, and obfuscation. Their goal: to bring a new spirit of transparency and collaboration to the process of earning customers through search.
Not long after the launch of this site, and through some other collaborative efforts, the Big Daylight team was acquired by FINE to round out their holistic digital branding offering. Consider this site more than a project tour – it’s a tour of FINE’s digital marketing services offering.
The website itself focuses on building that straightforward consultative approach of the company, with images of the principals and workflow. A customized blog area allows the thought leadership of the division to be on full display on those rare occasions when their time is not completed co-opted by client work.
The Big Daylight website was a first step on the road toward integrating core digital marketing capabilities into FINE’s existing branding expertise. And toward de-mystifying online marketing in general.