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Adaptec, Inc: Integrated Branding And Campaigns For USB Accessory Pioneer

Awards

2005 Best Use of a Dongle: "DongleWorld(Dongleworld)":http://www.dongleworld.com magazine.

FINE skillfully executes all components of an integrated campaign with a united theme. Their experience and wealth of exposure to a variety of industries brings valuable strategic thinking to the entire project, ensuring that FINE's work is much more than just 'pretty designs.' Mia Giannotti, Global Marketing Communications, Adaptec Corporation

From the corporate Boardroom to retail shelves, FINE was agency of record for some of the most successful promotional initiatives of Adaptec’s consumer heyday.

Adaptec was an early player in the USB extensibility accessory market with their affordable XHub series. FINE supported them with a complete promotional program from concept through design including photography, print ads, and one of the Internet’s first web-based commercials.

Other elements of the robust spectrum of brand and promotional materials included:

  • Product launch, including packaging, for Adaptec’s Ultra Wireless product line.
  • Product launch, including packaging, for Adaptec’s Video product line.
  • Product launch and online interactive demo of Adaptec’s Enterprise Server Storage Solutions.

All elements came together as part of integrated marketing campaigns with web and print advertising support, including the noted “This Is Not A Toaster” campaign for XHub.